Savor Recipe App
Role:
Product Designer
Timeline:
2 weeks
Product:
Mobile app
Quarantine awakened the chef in many of us, including myself. What began as culinary experimentations turned into a daily habit of cooking. To share recipes with friends, I started a food diary on Notion. I religiously recorded every recipe, cataloged the ingredients, and noted useful cooking tips. Over time, my food diary evolved into an extensive recipe library.
Despite my love for Notion, it fell short in meeting my recipe categorizing needs. I envisioned a more streamlined tool that would allow me to:
Quickly import or jot down recipes
Organize my recipes efficiently
Generate shopping lists for missing ingredients
That's when it struck me—it was time to leverage my design skills and create the perfect tool myself!
Domain research
Based on secondary research, I discovered that consumers are increasingly cooking at home and turning to digital tools to streamline their meal preparation.
Consumers are shopping smarter
The COVID-19 pandemic has reshaped how Americans shop for groceries. In a New York Times article, Lizzie says, "It has made me a better planner and more aware of what I like to buy where. I am more purposeful about where I choose to shop."
WFH popularizes home cooking
An Acosta report reveals that 55% of shoppers have increased their home cooking since the pandemic began due to working from home and financial considerations. 43% of respondents plan to maintain this habit.
Tech propells the food industry
According to an analysis by Grocery Dive, the grocery industry has experienced a surge in app downloads. Major players are harnessing technology to redefine the customer experience and assist consumers in meal planning decisions.
Dissecting the user journey
I conducted interviews with participants in their 20-30s to understand their pain points around recipe bookmarking, shopping with a grocery list, and cooking with recipes.
Finding our differentiators
Based on my competitive analysis, I found that Paprika and Recipe Box offered basic functionalities such as recipe storage and sorting. Grocery took grocery shopping to the next level with its 'smart' grocery lists. Whisk focused on building community, while NYT Cooking only supported its own recipes. Each app had its own strengths and weaknesses.
All in all, Whisk stood out for its superior user experience. Interestingly, Whisk was the only free option. According to app store reviews, users were still on the search for the perfect recipe app.
I identified opportunity gaps including the need for robust recipe filtering, a streamlined method for generating grocery lists from recipes, and improvements to the overall UX.
S O L U T I O N 1
Store recipes in one location
Savors provides a centralized hub for your recipes. Create collections and filter through your recipes.
S O L U T I O N 2
Reduce cooking stress with a timer
Savor tools make cooking more enjoyable by assisting in time management. Need to cook something for a certain amount of time? Simply tap on a highlighted time to start the timer.
S O L U T I O N 3
Customize recipes with flexibility
Create recipes from scratch or import an existing recipes directly into Savor. Reorder ingredients or directions by dragging them around in the editor. You can also add manual inputs and tags.
S O L U T I O N 4
Never forget an ingredient
Savor allows you to add ingredients to your grocery list directly from the recipe. Specify the number of servings, and Savor automatically calculates the quantity. You can also sort lists by recipe or aisle.
